BTL & Activation
Bring brands closer to people.
The best activations have a clear role: they create a reason for people to interact with the brand, while contributing to a wider business or communication objective.
We develop BTL ideas and experiences that bring brands into real-life contexts from retail and shopper marketing to experiential activations and in-store communication.
Not activation for activation’s sake. Experiences with a purpose.
What we look at
01. Business
What does the activation need to achieve?
03. brand
What role should the brand play in the experience?
02. audience
Where and how can we create a relevant interaction?
04. context
What will make the activation feel natural, useful or memorable?
What we can build
- Activation strategy
- Experiential concepts
- Retail & shopper marketing
- In-store communication
- POS & merchandising
- Brand experiences
- Events & activations
- BTL campaign extensions
- Production & implementation
How we work
01. define
We clarify the objective, audience, context and role of the activation.
03. design
We translate the idea into the relevant physical, retail and experiential touchpoints.
02. create
We develop the concept and the experience around a strong brand idea.
04. deliver
We manage the production and implementation to make sure the idea works in the real world.
The outcome
An activation with a clear purpose.
A relevant experience for the audience.
A stronger connection between brand and business.
And an idea that works beyond the moment itself.
Make the brand part of the experience.
Have an activation in mind?
From a retail challenge to a full-scale brand experience, let’s create something people have a reason to engage with.
